The Eckes-Granini Group GmbH, the international corporate group specialized in non-alcoholic fruit beverages under the umbrella of Eckes AG, closed business year 2010 (ending 31 December) with solid gains in both volume sales and turnover. “In spite of the persistently difficult economic situation in several European countries, we achieved profitable growth and respectable earnings once again last year,” notes Thomas Hinderer, CEO and Chairman of the Executive Board.
Volume and turnover gains – market share growth
The Eckes-Granini Group increased its value-based market share of the slightly declining overall fruit beverage market to 12.9% (2009: 12.2%), thereby strengthening its position as one of the leading fruit juice producers in Europe.
This advance was achieved primarily through organic growth. Key contributing factors included consistent brand management, long-term brand investments and successful launches of new, innovative products.
Total turnover for the Eckes-Granini Group rose by 3.0% to 852 million EUR during the past business year (2009: 827 million EUR). Revenue from the core fruit beverage business (excluding bottled water distribution in Hungary) amounted to 831 million EUR (2009: 802 million EUR), a gain of 3.7% .Among the largest contributors to total Group* turnover were Germany (42%) and France (19%) as well as Finland (8%), Spain (7%) and Hungary (6%).
Total volume sales also grew by 2.5% to 1,061 million litres (2009: 1,034 million litres). Volume sales of fruit beverages (excluding bottled water distribution in Hungary) rose to 939 million litres (2009: 908 million litres), an increase of 3.5% over 2009. Strategic brands recorded especially strong growth. In addition to the international premium brand granini, the leading contributors were hohes C (Germany, Austria, Switzerland, Hungary), Joker (France), Marli (Finland) and YO Syrup (Austria, Germany, Hungary, Export).
i would like to order the banana juice. i really like the drink and everything about it.