Folonari, the pioneering Italian brand that helped put Pinot Grigio on the (wine) map and on every household table, does it again by seizing one of the fastest growing segments of the wine business today, the imported Moscato category. Consumers are becoming savvier in the way they consume and buy wine, and the everyday quaffing, value-driven Folonari Moscato is certainly a ‘sweet deal’ for those looking for something new and fun!

“The demand for Moscato is exploding in every major market with three-digit growth,” commented Francine Kowalsky, assistant Vice President in charge of the National Brands Division for Frederick Wildman and Sons. “Given our expertise in the market with the entire line of Folonari wines, including the 3L bag-in-box launched last year,” continued Kowalsky, “Folonari’s Moscato is sure to ride the wave of on-going hot wine trends.”

Folonari’s quality-focused new Moscato reflects the temperament of the wine—friendly, relaxed and inviting at consumer-friendly prices. The package is simple yet attractive, with the 1.5L format available in Stelvin closure. “The philosophy of the Folonari brand,” explained Richard Cacciato, President of Frederick Wildman and Sons, national importers of Folonari, “is of bringing exceptional wines to everyday occasions,” continued Cacciato, “and this belief continues to guide Folonari today.”

The new Folonari Moscato will be available through Wildman’s network of US distributors. At a suggested retail price of $7.99 for a 750ml and $9.99 for 1.5L bottle.

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